The Google Ads Mistakes Caused by Too Much Text (Why UAE Users Stop Reading and Leave Instantly)

Some landing pages look less like a sales page and more like a university dissertation. Paragraphs on top of paragraphs, blocks of text everywhere, long explanations no one asked for — These long-form overloads create the most avoidable Google Ads mistakes. UAE users don’t read novels; they scan for quick answers.

Google itself tells advertisers to focus on clarity and simplicity: Google Ads Landing Page Best Practices . Ignoring this turns your landing page into a scrolling nightmare.

1. Users Only Read 20% of a Page

Eye-tracking studies show that mobile users read roughly 20% of what is on the page. If your landing page has endless text, users will not scroll — they will leave. You paid for the click. They saw nothing. This is a classic Google Ads mistakes.

2. Long Paragraphs Feel Like “Work”

A UAE user coming from Google Ads is in a hurry. They do not want:

• long stories
• five-paragraph introductions
• heavy explanations

They want:

• benefit
• price
• CTA

Anything more → bounce.

3. Mobile Users Cannot Handle Text Walls

Over 90% of UAE PPC traffic is mobile. Mobile screens cannot display long paragraphs without overwhelming the reader. Walls of text lead to immediate exits — another major Google Ads mistakes.

4. Important Information Gets Lost

When you bury your key message inside endless paragraphs, users simply never see it. A strong message placed poorly is the same as having no message at all.

5. Long Text Slows Down Loading

Even text contributes to rendering time. The more clutter, the slower the page feels. Slower = fewer conversions. Every unnecessary paragraph increases the cost of your advertising.

6. Users Do Not Trust Over-Explainers

When a page explains too much, UAE users think:

• “Why are they talking so much?”
• “Are they hiding something?”
• “This seems desperate.”

Short, structured copy builds trust. Long essays destroy it.

7. No Section Breaks = Cognitive Overload

If the page does not have:

• clear headings
• short bullet points
• simple sections

users experience cognitive overload. Their brain shuts down and they exit — one of the most expensive Google Ads mistakes.

Sora Prompt: “Death by Too Much Text”

Generate a 12-second ultra-realistic video showing Google Ads mistakes caused by landing pages with too much text.
Scene 1: User clicks an ad and lands on a page filled with endless paragraphs.
Scene 2: User scrolls and scrolls, overwhelmed by text.
Scene 3: Google Ads dashboard shows high bounce and zero conversions.
Scene 4: A clean, minimal landing page with short sections and clear CTA appears.
Final text: "Too much text kills conversions."
Style: realistic, sarcastic, educational.

How to Fix Overwriting Problems Instantly

• Cut paragraphs down to 2–3 lines each.
• Use bullet points for every benefit.
• Place the CTA above the fold.
• Keep explanations short and direct.
• Use H2/H3 sections to break content.
• Show benefits before details.

Your landing page is not a book. It is a decision-making tool. Shorter content drives more conversions and eliminates costly Google Ads mistakes.

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