The Google Ads Mistakes Caused by Broken UX Paths (When Users Have No Idea Where to Go Next)

A landing page should guide the user smoothly toward action. But some pages feel like a puzzle — no flow, no logic, no direction. Broken UX paths create one of the most destructive Google Ads mistakes because users click around with no outcome and then leave.

Google states that navigation clarity is a core quality factor: Landing Page Experience — Google . When navigation and flow are broken, conversions collapse.

1. Dead-End Sections

Many landing pages have sections that explain things but don’t lead anywhere. Users scroll… and scroll… then hit a dead end. No CTA. No link. Nothing. Each dead end equals lost money.

2. Buttons That Lead to the Wrong Page

Sometimes the “Get Started” button leads to:

• the home page
• a menu page
• a completely unrelated offer

This creates a huge trust problem. Users think the site is broken — a critical Google Ads mistakes.

3. CTAs That Change Message Multiple Times

“Get a Quote” “Book Now” “Contact Us” “Start Here” “Learn More” Five different CTAs confuse users. Consistency builds confidence. Chaos destroys it.

4. Navigation Menus That Don’t Work on Mobile

Mobile menus are often:

• too small
• overlapping
• broken
• not clickable

UAE users leave instantly when they can’t access what they need.

5. Scrolling Loops (The Page That Plays Tricks)

Some pages cause endless scrolling loops due to bad spacing or broken anchor links. This feels amateur and destroys professionalism.

6. Important Sections Hidden Behind Tabs or Accordions

Tabs look clean but hide information. Accordions often break on mobile. Hidden content = confused user = zero conversions = one more Google Ads mistakes.

7. No Clear Path to Conversion

Users must see:

• what you offer
• who you are
• why you’re better
• your price or benefit
• your CTA

in ONE simple flow. If the flow is broken, the conversion dies.

Sora Prompt: “The UX Maze”

Generate a 12-second ultra-realistic video showing Google Ads mistakes caused by broken UX paths.
Scene 1: User lands on a page with confusing navigation.
Scene 2: Buttons lead to wrong places, dead ends, or endless loops.
Scene 3: Google Ads dashboard shows high bounce rate and zero conversions.
Scene 4: A clean, streamlined UX path appears leading directly to a CTA.
Final text: "Broken UX = broken conversions."
Style: modern, realistic, sarcastic, educational.

How to Fix Broken UX Paths Immediately

• Make one clean, linear flow from top to CTA.
• Ensure all buttons lead to the correct section.
• Use consistent CTA wording across the page.
• Test mobile navigation thoroughly.
• Remove unnecessary tabs, sliders, and hidden content.
• Add CTAs after every major section.

A landing page must feel logical and effortless. Broken UX destroys trust, wastes budget, and creates repeated Google Ads mistakes.

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